Before you write off another diagnostic claim, see if it's worth pursuing. Analyze My Denials

About Appeal Health

Helping Healthcare Organizations Recover What They've Earned

Appeal Health is a healthcare technology company focused on helping healthcare organizations recover revenue lost to denied and underpaid claims.

Denied claims cost healthcare organizations billions of dollars every year. While many denials are appealable, the process is often manual, fragmented, and understaffed. Appeal Health was built to change how organizations identify, manage, and recover lost reimbursement.

Why We Built Appeal Health

Healthcare providers deliver care every day, and every day, a significant portion of their claims are denied, delayed, or underpaid. For most organizations, the resources to fight back simply aren't there.

We believed denial management shouldn't depend on staffing capacity alone; it should be powered by intelligence, automation, and continuously improving data.

Appeal Health was founded to take the complexity of denials and reimbursement off the providers delivering care. We give billing teams a way to identify, prioritize, and pursue every winnable denial, and the evidence to back each one.

Our denial management platform turns denial data into actionable revenue risk intelligence, helping organizations move from reactive write-offs to proactive revenue recovery.

Company Overview

Founded

2025

Headquarters

Carlsbad, CA

Focus

Healthcare Revenue Recovery

Compliance

HIPAA

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Leadership

Meet the Team

Healthcare, growth, and engineering expertise behind Appeal Health.

Bob Kakoliris

CEO

Healthcare marketing and business development executive with 17 years at Roche Diagnostics, partnering with diagnostic laboratories and building strong industry relationships. Former co-founder. MBA, Chicago Booth.

Tony Soric

CMO

Growth systems leader with 20 years designing SEO, paid media, conversion optimization, and automation programs in regulated markets. Experience spans startups and Express Scripts. BA, Georgetown.

Palmer Nelson

CTO

Machine learning engineer and full-stack developer specializing in production software and models for privacy-sensitive sectors. MS in Computer Science and Software Engineering, SMU.

What Drives Us

Our approach combines healthcare expertise, data intelligence, and responsible AI to help organizations take control of reimbursement performance.

Mission-Driven

Every denied claim represents care delivered but not reimbursed. We exist to close that gap.

Trust & Compliance

HIPAA-compliant infrastructure is the foundation of everything we build.

Intelligence Over Volume

We prioritize smart, targeted appeals over brute-force volume; quality wins more revenue.

Provider-First

Built for revenue cycle teams, billing staff, and finance leaders doing the work every day.

Continuous Improvement

Every appeal outcome feeds back into our models, making the next appeal stronger.

Partnership Mindset

We work alongside our clients to drive measurable revenue recovery, not just sell software.

See How Appeal Health Helps Organizations Recover Revenue at Scale

See how Appeal Health can help your organization reduce write-offs and accelerate revenue recovery.